About Us

 

Krása was born from a simple love - the love of gloss. As a young girl, I was obsessed with lip products. Lip balms, glosses, tints, they were always the first thing in my vanity. But like every girl, I faced the same struggles: sticky glosses that never lasted, formulas that looked good but left lips dry and chapped, and products that promised shine but not care. That frustration became my motivation. I dived deep into research, learned about the beauty industry inside out, and set out to create something different. 

That’s how Krása(meaning "beauty" in Czech) came to life - a beauty brand built not just to glam you up, but to truly care for your lips and skin with results you can feel. At Krása, every product is thoughtfully crafted with top-notch ingredients and luxurious formulations, because I believe beauty should never come at the cost of comfort or care. 

From solving everyday struggles like pigmented, dry lips to offering shades that flatter every skin tone, we’re here to be part of your journey. After all, every girl’s first makeup memory usually begins with a lip balm or a kajal. 

So why not give her something that feels like luxury, yet remains beautifully affordable? With Krása, I dream of being a part of every girl’s vanity , bringing a touch of shine, care, and confidence to her everyday life.